This has been a fun and worthwhile experiment. Here’s an informal list of lessons I’ve learned for improving the radio show:
- Have an easy URL to announce over the radio which has all the information about the show.
- Post the agenda for the call in advance, ideally in the email which announces the show.
- Post the discussion questions ahead of time so that interviewees and the audience can begin the discussion a few days in advance. A very focussed show with only one specific topic could work very well.
- Every 15 minutes, announce the call-in number, mention the context for the show, and mention who is being interviewed at that time.
- Have a list of lightning round questions to liven things up.
- Use social media for outreach, and give interviewees a chance to invite their networks to the show.
- Average listeners probably stay on for either 0-5 minutes or 30-45 minutes so in the future, a 1 hour show is ideal.
- Consider posting a place where listeners can sign up to be notified of future shows.
- The videos from citizens on the street have been useful to add ideas to the lightning round of questions and to add a personal feel to the description of the experiment on the blog.
- There are plenty of other tips for using Blog Talk Radio posted on the Blog Talk Radio company blog.
More lessons to be explored in the future:
- How to best incorporate online dialogue before/during/after the show?
Please feel free to add your thoughts in the comment section for any other thoughts you have about this experiment.
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Tags: lessons learned
